Nicole Hickenbotham

Fan loyalty can turn into brand loyalty Sports fans are willing to spend money on watching their favorite sports teams, that’s not a surprise. But they are also willing to spend money on products because of their favorite sports teams. Products associated with athletes and teams, like products endorsed by actors, appeal to a wide … Read more

There are many challenges when growing a small business…customer service and retention, staffing, networking, competition, digital presence…the list goes on. Here are 10 practical tips that will show you how to grow your small business. 1. Make sure your customer service is top-notch! Go the extra mile when you can, to let your customers know … Read more

Before social media existed, it was more difficult to file a complaint with a company. It required a little more work. You know…like picking up the phone and contacting a manager. Or maybe even a hand written letter sent by snail mail. Reputation management was much easier and was limited to individual customer experiences. We … Read more

Regardless of industry, product, or service… what are you doing to cultivate a consumer-brand relationship right now? I don’t mean convenient time frames like “store hours”. Oh no.  I mean this very moment.  Better yet, what about just before dawn as the morning joggers begin their day?  How about as you lay down in that … Read more