Nicole Hickenbotham
Marketing Through Sports
Fan loyalty can turn into brand loyalty Sports fans are willing to spend money on watching their favorite sports teams, that’s not a surprise. But they are also willing to spend money on products because of their favorite sports teams. Products associated with athletes and teams, like products endorsed by actors, appeal to a wide … Read more
How to Grow a Small Business
There are many challenges when growing a small business…customer service and retention, staffing, networking, competition, digital presence…the list goes on. Here are 10 practical tips that will show you how to grow your small business. 1. Make sure your customer service is top-notch! Go the extra mile when you can, to let your customers know … Read more
10 Practical Tips to Grow a Small Business
Author: Chris Cessna There are many challenges when trying to grow a small business…customer service and retention, staffing, networking, competition, digital presence…the list goes on. Here are 10 practical tips to help grow a small business. 1) Make sure your customer service is top-notch! Go the extra mile when you can, to let your customers … Read more
Mid-West Family Marketing Welcomes Susan Wise for Part-Time/Swing
Mid-West Family Marketing Welcomes New Part-Time/Swing, Susan Wise to 105.1 The Bull! Susan is a 36-year broadcast veteran who is only 21! Her voice has been heard WLYF and WFEZ in Miami, Florida, Westwood One in Los Angeles, and KKBQ in Houston. Most recently Susan started her own company, “Words from Wise” doing voiceover work … Read more
Reputation Management – Part 1
Before social media existed, it was more difficult to file a complaint with a company. It required a little more work. You know…like picking up the phone and contacting a manager. Or maybe even a hand written letter sent by snail mail. Reputation management was much easier and was limited to individual customer experiences. We … Read more
Cultivate a Consumer-Brand Relationship
Regardless of industry, product, or service… what are you doing to cultivate a consumer-brand relationship right now? I don’t mean convenient time frames like “store hours”. Oh no. I mean this very moment. Better yet, what about just before dawn as the morning joggers begin their day? How about as you lay down in that … Read more
Mid-West Family Welcomes Brittany Ledet to the Team!
Mid-West Family Broadcasting Welcomes New Marketing Representative, Brittany Ledet! Mid-West Family Marketing is proud to announce our marketing team is growing again! On June24, Brittany joins the marketing team of Mid-West Family which represents locally-owned radio stations 104.7 The Cave, 92.9 The Beat, Q102 Springfield’s Rock Station, and 105.1 The Bull. Brittany grew up in … Read more
2 Chicks and an MBA Nomination
Springfield’s only all-female morning show, 2 Chicks and a Mic, nominated for best Air Talent/ Morning Drive! Springfield, MO, April 26th— Springfield’s only all-female morning show duo, 2 Chicks and a Mic, have been nominated for best Air Talent/Morning Drive by the Missouri Broadcasters Association. Lauren and Amber from 2 Chicks and a Mic have … Read more
MBA Foundation Scholarship Program
The members of the Missouri Broadcasters Association are committed to encouraging the highest standards of broadcasting. The MBA Scholarship Fund was established as a part of this excellence. Deserving students may receive financial aid to assist them in attaining the training and expertise required to become valuable employees in Missouri’s broadcasting industry. The annual deadline … Read more