Helping Your Customers Find You
Over 90% of customers begin research online before making a purchase.
SEO (search engine optimization) and SEM (search engine marketing) are the absolute best marketing investments for your business today, because would-be customers are trying—and failing—to find you online right now. As you sit here reading these words, millions of people are typing keywords into Google trying to get answers, find the next cool hotspot, or locate the perfect blue paint color. They aren’t driving around or paging through the phonebook. They are online. If your business isn’t in front of their faces in search engines results right away when they need something, you’re missing sales.
The foundation to getting your business in front of these customers is a good internet marketing strategy with a solid SEO and SEM plan for your website. Search Engine Optimization happens within your website pages (using, for example, the right key words in the right places with the right frequency), and Search Engine Marketing refers to the lead-generating funnels you create off your website pages (using, for example, article marketing, link-building, and pay-per-click advertising).
Benefits of Our SEO and SEM Services:
Top-of-mind awareness = greater market share
Gaining competitive advantage
Advancing the sales process
Front-page stories get read. How hard do you think the average customer is going to dig to find your website? Most people don’t click past the first page of search engine results. Customers bring to the web the same mentality they bring to the newspaper: What’s on the front page matters most, and what’s buried on page 17 is a maybe-read (or some nice pet-cage liner). Having a spectacular product or service isn’t enough if you’re a page 17 story. You need to appear in those first few seconds when they have a need, or they will never even see you.
Don’t do it now—there’s more to hear—but sometime go ahead and Google yourself by the product, service, or keywords you think customers would use to find you. Do you already know you won’t find your business? You’re not the only one. CLICK HERE to find out how many leads you just missed.Then, when you’re ready, let’s start a conversation about how we can help change those results.
For more information or questions regarding Search Engine Optimization and Search Engine Marketing, please contact Brian Tyndall below: