MWF Blog

Mid-West Family Broadcasting welcomes Stefanie Nentrup as Events and Promotions

Stefanie Nentrup joins MWF SpringMo from Missouri State University where she graduated in 2016 with a Bachelor’s Degree in Public Relations and Minor in Music. She has been employed as a Brand Ambassador with Market Source, and has worked for Springfield Music, and the Children’s Miracle Network.

Stefanie was raised on a farm in Southwest Missouri, is a graduate of Lockwood High School, and attended classes at OTC. She is a recent graduate of Brandsformation!

Before college, Stefanie developed a love for music by learning piano, trombone, and singing in her own country rock band.  She enjoys the outdoors, traveling, and her dog Nacho.
Mid-West Family Broadcasting is an independently owned broadcasting company based in Madison, Wisconsin. The company owns and manages radio stations in Madison, Wisconsin, Eau Claire, Wisconsin, La Crosse, Wisconsin, Benton Harbor/St. Joseph, Michigan, South Bend/Elkhart, Indiana, Springfield, Illinois, Springfield, Missouri, and Rockford, Illinois.

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WE Back the Blue!

The Thin Blue Line is a symbol used by law enforcement, originating in the United Kingdom but now prevalent in the United States and Canada to commemorate fallen law enforcement officers and to symbolize the relationship of law enforcement in the community as the protectors of fellow civilians from criminal elements.
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We are excited to welcome Kevin Watkins to our marketing team!

We are proud to announce the addition of Kevin Watkins to our marketing team.
Watkins is originally from the St. Louis area. He obtained his Bachelor’s degree from Missouri State University.
Previously, Watkins was a manager with Sam’s Club’s optical department and Textbucks Bookstore.
Watkins had worked for Mid-West Family Broadcasting in the past and is excited to return to the company.
“Kevin comes to Mid-West Family with nearly 20 years of marketing and business management experience and we’re excited to have him add his talents to our team of marketing professionals,” said Brian Tyndall, General Sales Manager. 
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104.7 The CAVE is the NEW radio home for the KANSAS CITY CHIEFS!

Springfield, MO - June 6, 2016 –
104.7 The CAVE is the new radio broadcast home for all Kansas City Chiefs football games, beginning August 13th at 3:30pm with the first preseason game between the Chiefs and the Seattle Seahawks. As of 2016, the Chiefs are the only NFL team based in Missouri, as a result of the St. Louis Rams' relocation back to Los Angeles.
“We are very pleased to welcome 104.7 The CAVE to our family of Chiefs Affiliates. 

Locally owned KKLH will provide Springfield and the surrounding areas with the best Chiefs coverage in the National Football League!” stated Dan Israel – Chiefs Radio Executive Producer.

 “Our agreement with the Chiefs solidifies our desire to keep Springfield and Southwest Missouri engaged in the areas only professional football team for many years to come,” says Mike the Intern – Assistant OM of 104.7 The CAVE and DIE HARD Kansas City Chiefs fan, “we are all things KC Chiefs, and are Springfield’s only pure Classic Rock station.”

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Welcome Sarah O'Toole, the new Events and Promotions Director!

Sarah has lived in the Springfield area her entire life and graduated from Missouri State University in December of 2015 with a B.S. in Public Relations and a minor in Art.
At MSU, Sarah was a member of Lambda Pi Eta, the communication honor society, and the PRSSA.
While in school, Sarah was an intern for World Bird Sanctuary in Valley Park, MO and Dickerson Park Zoo.
She also worked as an Education Specialist teaching ZEBRA Classes and assisted with the ZooTEEN volunteer program at Dickerson Park Zoo.
Sarah was hired as an Events and Promotions Intern by Mid-West Family Broadcasting in August of 2015. After her internship, she was hired as an Events and Promotions Assistant in January 2016.
“Mid-West Family is such an amazing company to work for,” said Sarah, “I am so excited to continue my career with the company and am looking forward to all the opportunities that this job will open.”
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Mid-West Family Broadcasting is excited to announce the rebranding of BOB

As of 5 A.M. this morning KOMG, formerly known as 105.1 BOB FM is now 105.1 The Bull!

The Bull will bring listeners more of what they love; county music variety and entertainment.

Big D and Bubba, a syndicated radio show out of Nashville that plays on more than 40 stations across the nation, will play from 5 A.M. to 9 A.M.

In the afternoons, Cameron Combs will host a show from 2 P.M to 7 P.M.

The Bull will play “20 in a Row” country variety featuring all your favorite country hits from the 90’s to now.

Tune in today to find your new, local, country favorite!
“We are excited to offer you the same variety, but with more new hits than before,” said Cameron.
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Q102 (KQRA) is proud to welcome Sean Knight!

Sean Knight has been passionate about music ever since he can remember and he has translated that          passion into radio.

Sean wrote a career paper at age 16 for his high school English class and he chose to write about radio. His research on the field led him to a six month unpaid internship at the Oldies station in town.

After his internship, he was hired for a part time position. A few years later, he decided to try different formats which eventually led him to rock!

Sean has worked at several rock stations throughout his career including: Rock 94 ½ in Spokane, WA; 93X in Minneapolis, MN; and 98 KUPD in Phoenix, AZ; as well as a few others.

When he’s not rockin’ the airwaves, you might find him rockin’ the stage in various bands; perhaps at a local coffee shop; sporting event; or maybe just playing video games at home while drinking Jägermeister and hanging out with his cats.

“I’m super excited to take my career to the next level and join the crew at Q102 in Springfield, MO as an Imaging Director/Music Director and Afternoon Drive host!”
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Welcome GM Scott Meier

Midwest Family Broadcasting is proud to announce the hiring of Scott Meier as General Manager
February 1, 2016

Midwest Family Broadcasting has announced the appointment of Scott Meier as its General Manager for KKLH The Cave, KOMG Bob 105.1, KOSP The Beat and KQRA Q102 . Previously, Meier was Regional VP/Market Manager with Cumulus Media in Detroit, Michigan.

“Entering Missouri’s 3rd largest market that is rich with heritage, broadcasting leadership, and a top performing team of air talent, sales representatives, and support staff is an exciting adventure. Midwest Family Broadcasting Springfield is vibrant with an unmatched discipline for excellence and sound quality in the market" Meier said. “These radio stations live and breathe Southwest Missouri!”

Previously, Meier held positions with Citadel Communications in Michigan and Indiana, Alliance Broadcasting, and CBS Radio in Detroit, and Emmis Broadcasting in New York City.

Mid-West Family Broadcasting is not product driven, we are people driven. More than 25 owned and operated stations currently fall under the Mid-West Family Broadcasting umbrella in Madison, WI, La Crosse, WI, Eau Claire, WI, Springfield, MO, Springfield, IL, Rockford, IL, and St. Joseph/Benton Harbor/South Haven, MI.

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Sorry Buggles: Radio is Fine, but Digital is Killing the TV Star.

   So if you’re a Gen X’er like myself you remember quite well the Buggles 1979 hit “Video Killed The Radio Star.”  I have to admit that I bought in to the prophecy just like everyone else and figured that local radio would soon be dead and we would soon be exclusively getting our music through our local cable channels.  (I mean who wouldn’t rather SEE Madonna when she sang, right?)
   Well, it didn’t turn out quite that way, did it? Who would have thought that just 35 years later local radio would still be as strong as ever, and it is local broadcast TV and cable systems that are nervously eyeing the technological takeover of their mediums.
   A study published in fall of 2014 by Leichtman Research Group states that an amazing 47% of all U.S. households now subscribe to one or more internet streaming services!  Netflix, Hulu Plus, Amazon Prime, and other streaming services are quickly making broadcast TV and cable systems obsolete.
   Just two years ago only 24% of households even had the internet connected to a TV, now (again just two years later) Leichtman Research Group reports that number stands at 49% of households connected.  Almost half of all households can now watch HD TV programs when they want them…completely commercial free.
   And what’s on streaming?  EVERYTHING!  CBS TV and HBO both launched stand-alone streaming services recently, so now they are joining the rush of dozens of other networks to put EVERYTHING they have on streaming…either for free or at minimal monthly charges.
   With the new technology moving so fast that even the biggest TV companies are struggling to keep up, it’s not a stretch to think the number of households using the internet for their TV watching could double again in the next two years.  (Yes, that would be 98%...pretty scary if you’re in local TV or cable.)
    The Buggles may have been successful with their radio hit, but as predictors of the future it looks like they have really missed the mark.

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Surprise! “Everybody” Is Not Listening to Pandora

    So I wrote recently about the misperception that “everyone” is listening to satellite radio, and today I wanted to clear the air on another common bit of misinformation: “everybody is listening to Pandora.”
   Edison Research recently published a study surveying 2,096 Americans 13 and older documenting just how much time we do spend with each listening medium.  The “Share of Ear” study, as it’s called, states that Americans spend just over four hours each day listening to some type of audio, and the undisputed KING is local broadcast radio. 
   With 52% of listening time, local broadcast radio is by far the dominant source people go to for their listening enjoyment;  obviously this means that the remaining 48% of listening is shared by all other mediums combined.
   Far from being listened to by “everybody” Pandora (combined with ALL other internet sources like Spotify, etc) only commands 11.8% of people’s listening time.  SiriusXM has 7.7%, TV music channels 5.2%, and podcasts 1.7%.  So claiming that 11% is “everybody” is a stretch to say the least.
   Another misconception is that “everybody” listens to ipods or itunes and digital music, but the entire category of “owned music” is only 20.3% of time spent listening.  So while digital music has boomed in recent years, it has taken its bite out of the CD market, not local radio.
   Whether they’re in their car, at work, or just chilling in the backyard, the fact of the matter is that the dominant number one audio source people are listening to is still local broadcast radio!
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