MWF Blog

Colors and Customer Habits: 

-Red: Like telling them to “Buy Now”. Commonly associated with energy. Some say the color red makes people hungry.
-Orange is highly accepted by young people and is very effective for promoting food products and toys.
-Yellow evokes pleasant, cheerful feelings. However, if overused it has been proven to make babies cry.
-Green has a healing nature. Mix it with more of a yellow tone and you will give a perception of sickness, cowardice, discord, and jealousy.
-Blue is highly accepted among males. It also suppresses appetites.
-Purple is a great color to use to promote children’s products.
-White is associated with coolness and cleanliness and can also express simplicity in high-tech products. It is also good for charitable organizations, hospitals doctors, and sterility, so you can use white to suggest safety when promoting medical products. White is often associated with low weight, low-fat food, and dairy products.
-Black is a mysterious color that can be used to change perceptions. Including the perception of size. Black is also a symbol for grief as it could also be used to make something elegant and prestigious. 

1. Manage expectations. More often than not advertisers have high expectations of their campaigns. Which why shouldn't they? You spend a considerable chunk of money to draw people through the doors with the expectation that they will see a return. Expectations are the key word here, being realistic in your expectations of radio is something that can turn a good campaign into a great campaign. Think long term in your business. 

2. Stay in it for the long haul. You wouldn't expect coveted results from going to the gym one time, and radio is the same. People won't be busting down your doors after one week, it takes time and works to get that beach body, just like it takes time and work to reach the goals you set when you started a radio campaign. 

3. Track success. No matter how big or small a success is still a huge deal! Don't discredit the things your seeing around you and in your business. Write those things down and if you ever get discouraged go back and look at everything you've accomplished so far, it will make you think twice about changing course. 

4. Be consistent in your message. Your name, jingle, voice in your commercials are all part of your brand. Don't abandon them. It takes longer than you'd think to get the public to recognize your brand so don't jump ship before you've become a player in the market. 

5. Get hands on. I have a client that says, "I'm sorry if I'm being difficult," every time I go to see them. They're not difficult at all! They're hands on in their campaign. They have no problem calling with questions, helping write scripts and making long term plans with me. If you can get hands on in your campaign then it becomes a partnership, something you and your rep created together, and something you'll have confidence in.

After moving to the Kansas City area in 2006, Jenny returned to Springfield, MO and has recently joined the MWF Broadcasting staff as Receptionist & Sales Assistant. She has a background in Health Administration and is very excited about this new opportunity to work with a dynamic sales team and great support staff. 

Welcome aboard!