MidWest Family Marketing is a sales and marketing firm that represents quality FM radio stations (KKLH, KOSP, KOMG, KQRA) in the Springfield, Missouri market (market #143).

Like all quality organizations, it begins with people. Our MidWest Family Staff participates in constant training and professional development. As part of MidWest Family Marketing, our team of professionals has access to more training and professional development than any other radio group of any size! With this kind of expertise, we have proven ability to help your business grow and boost your profits.

MidWest Family Marketing and its member stations can offer your business access to key groups of consumers; Baby Boomers, Yuppies, D.I.N.K.S., Tweeners and others. This broad coverage, geographic and demographic, gives you the power to maximize your advertising results.

The bottom line is. . .it is only through your success, that MidWest Family Marketing succeeds.



COMPLETE DEMOGRAPHIC REACH
Young Adults (18 - 25): Lots of buying power and influence with impulsive spending habits

Adults (25 - 54): BIG discretionary incomes in their "acquisition" years. Today's most sought after demographic.


Mature Adults (55 +): Wealthiest consumer group, spending as they wish, on themselves and others.

With MidWest Family Marketing, your message gets to all three of these coveted consumer groups - combining to thoroughly cover the all-important 25-54 demographic.

Different people of different ages have different tastes, needs and wants. With MidWest Family Marketing, you have access to the heart of the Ozarks spending demographics.

When you have a great product or service to offer, it needs to be presented to the right people with the right frequency to maximize your potential return on your advertising investment. MidWest Family Marketing gets POWERFUL RESULTS for your business!!

COST-EFFICIENT
John Ruskin said it, and it's worth repeating ...

"It is unwise to pay too much, but it is far worse to pay too little.
When you pay too much, you lose a little money- -that is all.
When you pay too little, you lose everything, because the thing you bought was incapable of doing the thing it was bought to do.
The common law of ‘business balance’ prohibits paying a little and getting a lot - - It can not be done!
If you deal with the lowest bidder, it is well to add something for the risk you run.
And if you do that, you would have enough to pay for something better."

Cost - Efficient advertising is advertising which GETS RESULTS, not that costs the least.

At MidWest Family Marketing, we have the proven formulas to help get your business results and to help you maximize your advertising investment.
The staff and management at MidWest Family Marketing continuously strive to "never ask for your business, UNLESS we have a solid strategy to help improve your business, profitably!"


SOLUTIONS THAT WORK
Marketing Ideas that SELL

"Money Flows to Good Ideas!"

At MIDWEST FAMILY MARKETING, our full-time staff of Sales and Marketing Executives uses a team selling psychology. That means we create unique marketing ideas to help sell our clients' products or services. It's more than simple brainstorming - - this is an experienced group of talented minds that come up with winning ideas that get RESULTS time and time again.

Our result-oriented, award winning creative team turns ideas into problem solving creative solutions that sell! From attention-getting positioning statements to ear-grabbing production, you get commercials that break the sameness barrier and get attention of your potential customers.

A great offer clearly and creatively stated, and then repeated enough times will produce positive, profitable results for your company.

How to get a BETTER return on your Advertising Investment.
Consumers spend more time each and every day with radio than any other medium. Invest your advertising dollars where consumers invest something more valuable than money...time.
Radio the intrusive, emotional and everywhere medium does it all!

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©2001 Mid-West Family Broadcasting – All rights reserved

Midwest Family Broadcasting
319-B East Battlefield
Springfield, MO 65807
(417) 886-5677

info@mwfmarketing.fm