With the colder weather upon us some spring and summer businesses might feel the urge to put their marketing efforts on the back burner. It happens all the time, business owners take off some time advertising because their business is slow and they don't see the purpose in it. Nothing can be farther from the truth, and it’s a tough realization to have when you've got to continue to spend money on ads even with no immediate pay off. Marketing your business should be a year round process and winter is no different.
The reason some warm weather businesses think that they can afford to take a break in winter is because not a whole lot of people have a current need for their product or service. Shoppers aren't busting down their doors when it is below 40 degrees and it is not just your business that has noticed. Its a slow time at the beginning of the year. So if you don't have people shopping right now then why would you need to advertise?
Branding! You are priming these thousands and thousands of potential customers who WILL have an immediate need for what you offer in just a few short weeks. You must have top of mind awareness in the public for them to think of you when they do need you. They might not need to buy lawn service now, but if your business brands correctly when they do need it, they'll come to you first. Having year round frequency can help you during your slow periods, but man can it really boost up when your product is in season. Branding helps make you a consumer's number one choice, and a good candidate for an annually lifelong customer.