Advertising With Multiple Media
by Maggie Sparks
,
posted Feb 8 2013 8:51AM
|
As a business owner you have so many options when it comes to marketing. The gamut runs from radio or TV commercials to inserts in the paper or signs on buses passing by. Ideally you’ve chosen a method (or methods) of advertising and stuck to it. You've become the dominant person in your category on a certain radio station or TV program and now you're looking to add in a little extra to further expand your customer base. That's great, but be careful to not comprise all of the hard work that you've done in your marketing by adding advertising that doesn't flow with your plan.
One thing that I can't stress enough is that all of your advertising methods should really compliment each other. For example: you're advertising on radio or TV right now and would like to add some print in your near future. Make sure you’re not robbing Peter to pay Paul, as they say. You need to plan to add enough to your budget to make a significant impact in your new advertising method without stealing ad dollars from the media that are currently working well for you. You’ve spent time and (most importantly) money to own mind share with your potential and current customers…don’t waste it!
Also, don't send mixed messages. Be consistent in what you say and the front that your business is putting up. Jingles, taglines, and even the color and font of your title all have some serious power. If it’s not broken don't fix it. Bringing your jingle over to an additional radio station or into a TV commercial sets in concrete who you are, and sets you apart from your competitors. Taglines and other identifying aspects of your business are easily transferable to other media outlets, so take the simple step to ensure that you're cutting the advertising clutter and continuing to brand your name.
--Maggie Sparks
Tags : People : Maggie Sparks
|
